How to create an optimized Meta ad using Releese Links

This guide will walk you through the process of configuring Releese for advertising campaigns, allowing you to track conversions and optimize your music promotion efforts.

Prerequisites

• A Releese account
• A Meta Business account

Step 1: Create a Meta Pixel

1. Log in to your Meta Business Manager
2. Navigate to the "Events Manager" section
3. Click "Connect Data Sources" and select "Web"
4. Choose "Meta Pixel" and click "Connect"
5. Name your pixel (e.g., "Releese")
6. Enter your website URL (ideally, a Releese Smart Link URL)
7. Click "Continue" to generate your pixel ID
8. Copy the generated pixel ID for use in the next step

You can refer to Meta's guide here.

Step 2: Add Meta Pixel to Releese Settings

1. Log in to your Releese dashboard
2. Navigate to "Settings" > "Smart Links Settings" > "Tracking Pixels"
3. Locate the "Facebook Pixel" section
4. Paste your Meta Pixel ID in the designated field
5. Save your changes

Step 3: Create a Conversions API Access Token

1. Return to Meta Business Manager
2. Navigate to "Events Manager" > select your pixel
3. Click on "Settings" in the left sidebar
4. Scroll to find "Conversions API" and click "Create Access Token"
5. Select your ad account that will be used with Releese
6. Click "Generate Token"
7. Copy the generated access token (store it securely as it cannot be retrieved later)

You can refer to Meta's tutorial here.

Step 4: Add Conversions API Token to Releese

1. Return to your Releese dashboard
2. Navigate to "Settings" > "Smart Links Settings" > "Meta Conversions API"
3. Find the "Conversions API Token" section
4. Paste your access token in the provided field
5. Paste your pixel you previously used in the "Pixel ID" field
6. Click "Set your pixel" to ensure the connection works

Step 5: Create a Smart Link or Pre-save Link

1. In your Releese dashboard, navigate to "Smart Links" > "Create New"
2. Select either "Smart Link" or "Pre-Save Link" based on your needs:
   • Smart Link: Directs fans to all available streaming platforms
   • Pre-save Link: Allows fans to save upcoming releases before they're available
3. Enter the necessary details:
   • Link title
   • Artist name
   • Release information
   • Cover artwork
   • Target URLs (for streaming platforms)
4. Configure additional options if needed
5. Make sure you check the "Use my default pixels" checkbox under Tracking.
6. Click "Save" to generate your Releese link
7. Copy the generated link URL for use in your ads

Step 6: Create an Ad Optimized for the View_content Event

1. Go to Meta Ads Manager
2. Click "Create" to start a new ad campaign
3. Select "Conversions" as your campaign objective
4. Set your campaign details (budget, schedule, etc.)
5. In the ad set level:
   • Define your audience
   • Select placements
   • Under "Optimization & Delivery," choose "Conversion" as the optimization goal
   • Select "View Content" as the conversion event
6. In the ad level:
   • Upload your creative assets (images, videos)
   • Write compelling ad copy
   • Set your headline and description
   • In the "Website URL" field, paste your Releese link from Step 5
7. Review your ad settings and click "Publish"

Verification and Monitoring

After setting up your campaign:

1. Use the Meta Pixel Helper browser extension to verify your pixel is firing correctly
2. Monitor early conversions in both Releese analytics and Meta Ads Manager
3. Allow 24-48 hours for the data to populate fully in your dashboards

Best Practices

• Test different ad creatives with the same Releese link to identify what resonates best
• Create separate links for different campaigns to track performance accurately
• Regularly check your Releese analytics dashboard to monitor conversion metrics
• Use the data collected to refine your targeting and creative strategy

Now your Releese links are fully integrated with Meta's advertising platform, allowing you to run optimized campaigns and track conversions effectively.